Features:
- From 10/23/2013, it is prohibited to use the interest rate in any communications and advertising placements.
- Important: applications from customers who have a pre-approved offer from the Bank are not paid.
- A list of STOP words HERE.
Prohibited:
- Use Advertising and Information Materials (RIM) that are not coordinated with the Bank in any traffic channel. ROME is any media or means of advertising in online and offline channels, including any texts, including headlines, creatives and banners, video and audio materials, booklets, flyers, etc.
- It is forbidden to contact the user on behalf of the Bank or its employees, and just use the wording from the 1st person, as from the Bank directly.Instagram Facebook is prohibited.
- Misinform about product characteristics, conditions and methods of receipt, tariffs and rates.
- To use the client's personal data without a consent form (consent to the transfer of personal data).
- Any activity that violates the law on Advertising No. 38-FZ of 03/13/2006 and the legislation of the Russian Federation.
- It is prohibited to use product discovery schemes for the purpose of acquiring benefits and not implying further use of the Bank's products, as well as any schemes of financial or bonus motivation of users on the Internet, as well as offline.
- Ignore the Bank's requests to provide data on traffic sources or any other information related to the activities of the Webmaster in the Alfa-Bank affiliate program.
- Violation of the rules of the offer is punished by blocking the link and non-payment of traffic for the reporting period.
- The Bank reserves the right to change these rules at any time and without prior notice.
System of fines and bans
Fine without saving the payment via the affiliate link for the reporting period:
- For the use of disapproved and prohibited traffic channels.
- For the use of product discovery schemes for the purpose of acquiring benefits and not implying further use of the Bank's products. As well as any schemes of financial or bonus motivation of users on the Internet, as well as offline (excluding loyalty programs, cashback and promo code platforms, the placement of which is agreed by the Bank.
- If the questionnaire is filled in with fake data.
- If the questionnaire is filled in with data without an Agreement on the transfer of personal data, or the offer is sent to the user without an Agreement on the transfer of personal data.
- For using domains similar to the Alfa-Bank domain. The Bank also reserves the right to block domains on behalf of Alfa-Bank without notice.
- For using the design and corporate identity of an identical or similar Alfa-Bank website (when creating a website, when creating a community or profile on a social network, messengers, video hosting, bulletin boards.
50% penalty on the affiliate link for the reporting period:
- For violating the offer rules.
- For placing advertising and information materials that are not coordinated with the Bank in the permitted traffic channels.
A fine of 10% of the turnover of the partner network's cabinet in the reporting period:
- For the use of call center traffic by the partner network. Penalties for using call center traffic from this section do not apply to partner call centers with which a direct agreement with the Bank has been signed. For such partners, all terms of cooperation, including fines for violations of the call center, are regulated by a direct agreement with the Bank. Call center traffic is prohibited for all other partners.
- IMPORTANT! The Bank reserves the right to block the webmaster's account without saving the payment for the reporting period in case of repeated violation of the rules of the offer, as well as when the webmaster uses motivated traffic, cookies, when initiating automatic actions of visitors, when using fraudulent schemes to attract traffic, and the use of other prohibited traffic channels.
- The webmaster has the right to challenge the ban of the cabinet and the fine if he provides irrefutable evidence of his innocence in support. With an exhaustive argument: the dismantling of the cabinet and the payment /cancellation of the fine.
- The Bank reserves the right to change these rules at any time and without prior notice.
Traffic types by agreement:
- Doorway traffic.
- Cashback traffic.
- E-mail marketing.
- Push notifications.
- Promo code platforms.
- Contextual advertising (Yandex Direct is prohibited).