Stoloto

Gambling / Lotteries 1483
Stoloto

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Available countries for partnerships

Affiliate Offers Stoloto

# Status Title offer Category Paymodel Payment Partner Link
1 Active First purchase Gambling / Lotteries CPA 400.0 RUB
2 Active First purchase (without registration) Gambling / Lotteries CPA 40.0 RUB

Traffic Types Stoloto

Applications/Games in Social Networks Banner Ads Groups/Communities in Social Networks Mobile Traffic Retarget Targeted Social Media Ads Teaser networks Video Traffic Website

Description Stoloto

Stoloto is the largest distributor of state lotteries, organized by the Ministry of Finance of the Russian Federation and the Ministries of Sports of the Russian Federation. Today, Stoloto lottery tickets are sold at more than 37,000 points of sale, more than 9,000 of which can be won. The total amount of winnings in state-owned casinos under the Stoloto brand with a cumulative total currently exceeds 200 billion rubles and anyone can become a millionaire! The holding of sweepstakes and the payment of winnings take place under the control of the state. Today, state lotteries are an important source of replenishment of the budget of the Russian Federation in order to finance socially significant facilities and activities, including activities for the development of physical culture and sports, high-performance sports and a sports reserve training system. On average, about 20 new lottery millionaires appear in Stoloto lotteries every week.

The purpose of the offer:

  • Confirmed registration.
  • The first purchase.

Target audience:

  • Men and women over the age of 21.

Details and Benefits:

  • The No. 1 brand among lotteries.
  • The biggest super prizes and record winnings.
  • The most popular and reliable payment systems.
  • Round-the-clock consulting from support service operators.

  • The biggest super prizes and record winnings.

Advantages of the offer:

  • The only official lottery distributor in Russia.
  • Permanent promotions, bonuses, jackpots.
  • A wide range of received traffic.
  • Fixed payouts.
  • High demand and brand awareness.
  • A high percentage of lead confirmation.
  • The project has been confirmed in all social networks, there are no problems with moderation.
  • The average conversion rate for the first purchase is 60%.

Rules Stoloto

Features: 

GEO - Russia.

It is strictly forbidden to use some banned social networks in ROME. 

When a user purchases a ticket without registration, the webmaster receives 40 rubles. If the user registers after and makes a purchase, an additional 400 rubles commission is charged. 

Rules for working with e-mail newsletters:

1) mailing lists can be made by webs that have websites / storefronts, etc., where they collect their database, if the web just bought a database of addresses, it is impossible. 2) It is better to position the newsletter as a partner, and not on behalf of Stoloto (so that people understand that these letters are not sent by us, but by one of the partners and stop hammering our support). 3) It should always be possible to unsubscribe. 4) Mailing lists should not be frequent (spam).

The average conversion rate for the first purchase is 60%.

KPI conditions:

  • Criteria for registration: registration via email + SMS confirmation.
  • Criteria for accepting a purchase: the first purchase was made after the registration of a new user using the affiliate link of this program.
  • Return of players, after the first replenishment.

The Stoloto Editorial Policy has been added to the offer, which must be strictly observed.

It is impossible to mislead users by the fact that some kind of promotion is taking place or promo codes are in effect.

Please request the necessary formats of creatives (banner size requirements, maximum number of characters in text writing, etc.)

The text for content projects, where they write about the brand, must be coordinated.

Guidelines for the use of corporate identity - it is also necessary to strictly observe.

Editorial policy of Stoloto is HERE

It is forbidden to use inconsistent publications on behalf of the brand.      It is allowed to use only those banners that are added to the offer! It is forbidden to use screenshots of gif banners in the form of static banners!

The use of your own banners is possible only in coordination with the advertiser and in compliance with all guidelines! Guidelines can be requested from the offer manager.

All creatives used must match the landing page. 


*Please note that in accordance with the Federal Law "On Advertising" and the Federal Law "On the Securities Market", it is prohibited to advertise financial services and financial activities of forex dealers who do not have Central Bank accreditation and have not joined a specialized self-regulatory organization.
Advertise.ru warns its partners about potential violations when placing advertising materials on their part and recommends that they familiarize themselves with the above-mentioned Federal Laws before launching advertising campaigns.
Advertise.ru is not responsible for the actions of third parties that violate the legislation of the Russian Federation "On advertising.

Exclude traffic types:

  • Motivated traffic.
  • PopUp ads.
  • ClickUnder advertising.
  • Doorway traffic.
  • E-mail marketing (by agreement).
  • Blocking content.
  • Broker traffic.
  • Using promo codes.
  • Contextual advertising.
  • Contextual advertising for the brand.
  • Adult traffic.
  • Cashback traffic (by agreement).
  • Bot traffic. 
  • Traffic from Instagram.
  • Toolbar advertising.

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