Features:
GEO: Russia.
A list of STOP words HERE
Brand Context Rules:
- We consider the mention of Alfabank in the request or in the text of the announcement or the name of the bank's product to be a brand context. The brand context is banned without clarification.
- Any requests that do not contain Alfa Bank and ad texts that do not contain Alfa Bank and do not contain the names of Alfa Bank products are considered non-brand context and are allowed.
- There is no direct context to Alfa Bank's website or profile. Only storefronts and webmasters' pads are possible, otherwise they will be banned without clarification.
- alfa, alfa bank, alfabank, alfa, alfa bank, alfabank
- Any mention of the name of Alfa-Bank in different spelling (alfa, alfa bank, alfabank, alfa, alfa bank, alfabank) in headings, text, additional links is also prohibited, the displayed URL, in the descriptions of additional links, etc., etc.
It is also prohibited to use the unique names of Alfa-Bank cards "100 days", "card without costs" in headings, text, additional links, displayed URL, in descriptions of additional links, etc.
Rules for conducting e-mail newsletters:
- Please note that when using the e-mail mailing tool, there is a ban on mentioning the name of the bank in the subject of the letter.
- Be sure to coordinate the layout of the e-mail mailing list.
- The layout must be branded by the partner's service or website, that is, when sending out the newsletter, it should not give the impression that the newsletter is being sent on behalf of Alfa-Bank.
- If the database is large (more than 30 thousand addresses), then the mailing list should be done gradually, and not all at once.
- Template for e-mail newsletters HERE
When using the E-mail mailing tool forbidden:
Mentioning Alfa-Bank in the subject or the name of the bank's mailing list is considered a brand promotion. The webmaster is punished with a ban for using the brand name.
It is also prohibited to mention the name of Alfa-Bank in various spellings (alfa, alfa bank, alfabank, alfa, alfa bank, alfabank) in headings, text, add. links, the displayed URL, in the descriptions of additional links, etc.
It is forbidden to use in the text of the mailing list: the bank's logo, corporate identity, or to address the user on behalf of the bank or its employees.
It is also prohibited to use the unique names of Alfa-Bank cards "100 days", "card without costs" in the text, add. links, the displayed URL, in the descriptions of the add. links, etc.
Any use of the name of the bank in writing the e-mail box from which the e-mail mailing will be carried out is prohibited.
Penalties:
Alfa-Bank has a strict system of penalties in case of violation of the rules of the offer.
- If the webmaster pours on a prohibited type of traffic or severely violates the terms of the offer and has poured less than 2 approvals per month, then he is considered petty and is banned categorically without saving the payment.
- If it violates repeatedly, it is 20, 40, 80 thousand rubles. etc.
- The penalty for the context on the brand is fixed - 20 thousand rubles.
- If the questionnaire is filled with fake data (except for test leads) - ban without saving the payment.
- The penalty for a prohibited type of traffic (including cookies and brand context) is fixed - ban without saving the payment.
- Using domains similar to the Alfa-Bank domain. The Bank reserves the right to block domains on behalf of Alfa-Bank without notice - ban without saving the payment.
- The use of a design and corporate identity identical or similar to the Alfa-Bank website when creating a website is banned without saving payments.
Dear partners!
The courier delivery of the bank's products is on vacation from January 1-3.
From January 4th, all applications received on non-working days will be processed.
From January 4th, courier delivery will work in the cities from the list specified in the Target audience and GEO section.
Relevant for products: credit card, debit card, cash loan.
Exclude traffic types:
- Motivated traffic.
- Broker traffic.
- Adult traffic.
- Contextual advertising for the Brand.
- Cashback traffic.
- ClickUnder advertising.
- PopUp advertisement.
- E-mail marketing, SMS (by agreement).
- Spoofing.
