# | Status | Title offer | Category | Paymodel | Payment | Partner Link |
---|---|---|---|---|---|---|
1 | Active | purchase | Mobile Applications | CPS | 0.0 | |
2 | Active | Installation + open (TikTok) | Mobile Applications | CPI | 180.0 RUB | |
3 | Active | Installation + open | Mobile Applications | CPI | 150.0 RUB |
Lamoda.ru - the largest company in the e-commerce sector, which is carrying out online sale and delivery of fashionable clothes, shoes, accessories, cosmetics and perfumes. Lamoda.ru assortment online store has more than 2 million products and 900 brands authentic. Lamoda.ru today occupies a leading position among Russian Internet shops of clothes and footwear. The success of the company is evidenced by such indicators as the turnover and traffic, which since March 2011 has increased to 20 million unique users of the site. In 2014 it became part of Lamoda GlobalFashionGroup - holding companies created Kennevik, Rocketinternet and AccrssIndustries.
GEO - Russia.
List of regions to exclude:
AUTONOMOUS REPUBLIC OF KRIM
BURYATIA REPUBLIC
CHECHEN REPUBLIC
TYVA REPUBLIC
According to the federal law "on advertising", all lamoda ru advertising materials (banners, videos, etc.) must contain the following information:
Kupishuz LLC
OGRN 5107746007628
123308, Moscow, Marshal Zhukov Avenue, 1, p. 1
In order to avoid conflict situations, it is important to update all current advertising materials and in the future be sure to indicate this information.
For tracker - RU_AP_Advertise
Cohorts.
CIR SD 7 days (Share of marketing spends in revenue by sold items):
Android: 100-110%
IOS: 80-90%
For tracker - MT
Cohorts.
CIR SD 7days (Share of marketing spends in revenue by sold items):
Android: 150%
IOS: 120%
Lack of motivated traffic (for this we look at RR 1 (>9%; <18%) + general application usage values), CR> 1%, GEO compliance.
In case of non-compliance with the basic KPIs, it is possible to cancel installations.
CR — conversion from clicks to installation.
CIR SD 7 Days = Spends/Revenue SD 7 Days
Spends =Installs*CPI
(Note that Sold values may vary. After returning or canceling orders, Revenue SD may decrease)
Attribution type click (1 day).
In case of non-compliance with the basic KPIs, it is possible to cancel installations.
Creatives.
All creatives need to be coordinated with me or colleagues. To do this, it is advisable to create a folder on google drive and make subfolders with dates.
If there are prices on the banner, it is advisable to send links in a separate file.
You must have rights to all creatives. Both on the video and on the audio track.
Since all prices must correspond to the actual prices on the site.
Advertising should not be misleading. It is unacceptable to specify specific brands/products with an implausible price. Similarly, for discounts: the discount on goods should not exceed the actual one in the application / on the website. If a product image is shown on the banner, then this product must be present in the Lamoda catalog and the price for it must correspond to the one indicated in the banner.
Bans on creatives:
- It is forbidden to use the brand and products of the Oodji brand, it is forbidden to use this trademark.
- It is forbidden to use in all communications the word Nike, Adidas, Reebok, Lacoste and the word "Discount", as well as all derivatives of this word.
- It is forbidden to create groups and channels on behalf of Lamoda
- It is forbidden to use brands:
Banana Republic
12Storeez
Tezenis
Calzedonia
Intimissimi
Sandro
Gerard Darel
The Body Shop
Swarovski
O'STIN
Red Valentino
Agent Provocateur
Maje
Uniqlo